April 2, 2020

Here's the problem, in graphical form.

It's a graph of energy consumption over time (Attributiuon: By Masaqui - Own work, CC BY-SA 3.0). That's calories consumed per day on the vertical axis. A few things jump out when you look at it:
  • the US is leading the world in overeating (we've added 900 calories a day over 50 years! That's a lot.)
  • You can see when the USSR (Russia) fell in the late 1980's, they were starving their butts off for a decade (but they've recovered and are fat like the rest of us now)
  • look at the Chinese - wow, they've doubled (actually more than 2X) their caloric intake!!
The obvious thing is that the entire planet is eating more calories than ever before, even the poor countries. That's Ethiopia on the bottom of the graph.

What happened?

The modern Western diet emerged after the Industrial Revolution, which introduced new methods of food processing including the addition of cereals (and a lot of cheap grain products), refined sugars, refined vegetable oils and also increased the fat content of domesticated meat (by feeding them grains).

In a nutshell, energy density (calories) of foods went up dramatically while nutrient density fell miserably.

So now we're fat from too many calories and sick from not enough nutrition.

That's the problem in a nutshell.

The Solution?

Go back to at least pre 1970's nutrition to energy food profiles and maybe go back even a lot further (like paleo type eating).


Well, you can follow 2 Rule Easy Fat Loss, my simple, new fat loss training plan. It will guide you to do exactly that, increase your nutrient to energy food consumption. And it's cheap, just $50. And it won't be that hard to do either (my promise).

Just two rules to follow:
  1. Eat protein at every meal

  2. eat 1.5 lbs per day (minimum) of fresh fruits and veggies (you choose whatever you want)

After that, you can eat anything else you want. You can drink alcohol, eat donuts, fast food, whatever you want.

Jump on the waiting list here if you're wanting to make 2020 an awesome year. (Again, no need to sign up again if you've already done it).

The course is delivered via pdf (an ebook with step by step instructions) and we'll also have 4 weeks of Q&A webinars (one a week for four weeks). The webinars will be recorded so you can watch them later if you can't attend live.

Of course, you get all the standard stuff too: 24/7 questions answered via email so you're never stuck or confused and a private Facebook group where we can get some group synergy, post progress, ask questions, see what others are doing, etc.

Hey, if you're not interested in the course, no problem. Your goal (if you're trying to lose fat and/or get healthier) should be to increase nutrient density. That is, get maximum nutrition on the fewest number of calories. That's the plan.

Why Do It? Why Now?
Well, not only is a new year coming but also a new decade! If there was ever a time to get your health and fitness game jacked up, it's 2020. You'll also get:

  • Improved Health - Get better nutrition on fewer calories. Heal your metabolic syndrome symptoms and regain vibrant health.
  • Increased Satiety - Lose fat permanently by eating fewer calories overall. Gradually force out high calorie, poor nutrition foods without going cold-turkey, starving yourself or feeling miserable.
  • Food Choice Flexibility - Eat what you want following basic, easy to implement, minimal fuss rules.
  • Ability to Optimize - This approach can work with all diets. The user can opt to increase variety and nutrition options, go at their own pace and make it work within the constraints of their life.
  • A common sense plan where Perfection Is Not Required - Implementation imperfection is expected, it’s real life. It’s OK, you will still improve your diet dramatically even with imperfect action.
  • A Sustainable way to eat - Minimal tracking requirements without any “no” foods makes it easy to fit into life and keep it going

We're gonna open on Sunday, December 22 so you can use Christmas week to get ready (read the ebook, ask questions, some food planning, etc.).

The first Q&A webby will be Sunday, 12/29/19 and we'll have one a week for a total of four consecutive weeks. By mid-January, you'll be measuring real reductions in your waist line (body fat), feeling energized and more confident and really enjoying the quality food you're eating.

Get on the launch list right here if you're interested in finally getting jacked in 2020.

Mark Fickler

Mark aka The Old Spartan and Over-50 Fitness Savior is a 64 year old coffee guzzling father of five wandering the outdoors around Albuquerque, New Mexico. Mark helps Active Boomers get lean, healthy and strong so they live rewarding, fun lives using his signature 2 Rule Easy Fat Loss training program.

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