Section 2 – Example Educational Content

Module 2

In addition to the daily habit building emails, you'll also get periodic educational content to help you understand important topics better. See some examples below.

Module Structure


It's time for a brief lesson in percents.

The "80 Percent Rule" is a philosophical element of the Primal lifestyle. The essence of this concept is that you should enjoy your life and your Primal pursuits without worrying about being perfect. Strive to do your very best to complete the course action items and align your lifestyle with the Primal lifestyle approach, knowing and accepting that you will occasionally fall short in today's hectic modern world.?

To be clear, I want you to strive for 100 percent success and accept 80 percent, not strive for 80 percent and see what happens. For example, your heart rate might exceed the 75 percent "Move Frequently at a Slow Pace" limit occasionally and briefly on certain workouts for various reasons--inattention, keeping up with faster training partners so you don't get lost, or rushing home if you're running late. These circumstances are quite different from being indiscriminate about your heart rate during sustained exercise, thinking that it's not important to be extremely strict and vigilant about avoiding the "chronic" zone.?

The 80 Percent Rule also applies to your dietary choices. Start your day trying to go full Primal and be proactive about creating a winning environment for your food choices and mealtime habits. However, if a long-lost friend stops by with a fresh homemade cheesecake offering, enjoy the treat and socialize without a second thought...and then be rarin' to go full Primal the next day.?

Our primal ancestors had no time for guilt over guilty pleasures, and neither do we!

Food Choices

Let's dish on the organic vs. conventional food debate. You've been reading about how locally grown products are far superior to conventional, mass-produced products. However, this is not always easy for budget and logistics. While there are clearly strong objections to eating a bunless burger of dubious origin from a fast food joint or buying conventional blueberries flown in from Chile in the dead of winter, these choices are still much better than eating a slice of fresh-baked, organic whole wheat bread--or any other grain product.

Note from Mark:?You are in a transformation phase, trying to lose excess fat, heal your system and get active again. Once you become fat-adapted and your body becomes metabolically flexible (this could take awhile), then you will able to eat some foods (occasionally) not on the Primal Approved list. It will have little effect on you as your system will recover very quickly. But for now, you gotta stick with the plan.

Your main commitment should be to eat from the Primal Blueprint Food Pyramid, choosing the highest quality products you can locate and afford in the various food categories. But as long as you land on the pyramid, you don't have to stress about the details too much. Meat and eggs should be your #1 priority for organic. If you must purchase conventional meats, choose the leanest possible cuts and trim the excess fat. This will significantly reduce your potential exposure to toxins. Furthermore, the Primal Blueprint recommendation to enjoy vegetables, fruits, nuts, seeds, herbs and spices, and dark chocolate will help you obtain sufficient antioxidants to help neutralize any potential toxin residue left in meat after cooking.

So don't drive yourself crazy these 21 days trying to hunt down the purest organic fare. As long as you stay far from grains, straying into the conventional domain occasionally won't thwart your efforts. Happy dining!